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Product Category Partnership:
Each Product Category for each vehicle generation is available for partnership. There are 1000s of combinations of categories and subcategories. If someone is already a partner of a category you would like to take over then it can be opened up for an auction. The new brand must bid $50 over the current brand’s monthly rate of that category. The current holding brand can counter-offer at $25 over that to keep their slot.
Starting rates for Product Category Partnerships are $25 a month or $400 for 2-years. This price is locked in with no possible out bidding until Jan 1, 2025, or through the 2-year contract.
Brand A is the holding partnership of the Armor Category at $50 a month.
Brand B would like to take over the partnership of the Armor Category. Brand B must offer $100 a month to take over that category, $50 over the current price. Brand A can counteroffer to hold that category at $125, $25 over Brand B’s bid. Brand B must outbid Brand A by $50 to take over. Brand A only has to bid $25 over to hold their category. Brand A retains partnership at the original monthly price until the auction is finished.
Until Jan 1, 2025, each Product Category Partnerships includes all vehicle generations for the selected model. Example: If you would like to be the Product Category Partner of 4Runner Front Bumpers you will get 1st-5th Gen 4Runners for the one introduction price of $25 a month or $400 for 2-years. After Jan 1, 2025 or your two-year term, you will retain all the categories you are listed on at the single price point until you are outbid on a single generation of the vehicle. At that time normal bidding will start for that one generation but the other generation price will not be changed.